Year: 2024-Present

Scope: Brand Messaging, Social Media Strategy, SEO, Website Content Overhaul

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DCH Livings tasked me with refreshing the content direction and tone for three of its food brands -- each with a distinct cultural identity and target audience.

I worked across product storytelling, recipe-based social content, and SEO-informed copy to bring more clarity, flavor and relevance to each brand's digital presence.